Register a topic at a path on any node and that node becomes its host. Open / request-to-join / invite control who gets the keys; per-app secrets keep other apps' topics invisible and unjoinable.
Group messaging, fan-out alerts, and discoverable services with no broker to run, and on the cloud backbone a topic only ships to regions that actually have subscribers, so you never pay to flood empty ones.
Deeper implementation detail is coming in the Hop whitepaper.